Marketing and construction sites aren’t natural allies – after all, isn’t it the job of real estate agents to sell property? While this might be true, in an increasingly competitive market, construction contractors who don’t take the opportunity to market their projects (and themselves) during the construction phase of a project could be missing a trick.
Generating interest in a new commercial or residential property development starts long before that project is actually complete – that’s why developers use CGIs and show homes. But getting people to come and look at those assets means getting their attention in the first place, and as well as online and print advertising, on-site marketing is becoming a more and more popular tool.
In construction and property, as in all commercial enterprises, getting your name or your product in front of people and keeping it top of mind is half the battle when it comes to sales – and on-site marketing is a great way to do this.
With SiteWrap, contractors can market themselves and their work in a single easy step, that also works hard to keep their sites and employees safe and secure.
What is SiteWrap?
SiteWrap is a strong, PVC-based mesh designed for application to buildings, scaffolding and fence panels. It enables construction companies, contractors, real estate agents and other stakeholders to position their branding or messaging on their projects in a highly visible and impactful way.
SiteWrap is designed to offer one-way visibility using a very fine mesh that is full colour printable on one side. The mesh allows light and air to penetrate, but prevents people from seeing into your building or site, improving security and enhancing privacy for workers. On the inside, work can continue as normal, while from the outside, people can view a large-scale graphic image or message promoting your business or project while work is ongoing.
SiteWrap is available in a range of versatile formats from small banners suitable for mounting on fence panels and crowd barriers, to huge 10ft rolls that can wrap around entire buildings and be joined together to create multi-storey panels, offering huge marketing impact – for a fraction of the cost of expensive billboards and other forms of advertising.
SiteWrap can be printed using wide format technology with almost any image or graphic – advertise the relevant contact details for inquiries, release dates, leasing agent information, or get creative and use SiteWrap to display marketing campaigns and aspirational imagery that will drive demand for the finished property while work is still in progress.
SiteWrap is also the ideal way for contractors to ‘brand’ their job sites – nothing says you take pride in your work quite like putting your name on it for all to see, and SiteWrap can help you to create a tidy, professional-looking site that’s an advert for your construction business in its own right.
To find out more about SiteWrap or to receive a no-obligation quote,
get in touch!