Adding branding to the exterior of buildings is nothing new – external signage has been a feature of business premises since the Middle Ages and today remains an important tool for marketing as well as basic wayfinding.
But branding the whole exterior of a building or venue is a relatively new concept and one that has only been made possible by advances in wide-format printing technology. With SiteWrap, we’re capitalizing on this to give businesses and organizations in a range of sectors a new, dynamic option for maximizing the marketing impact of their built assets.
So why would you brand your building? What are the advantages for you, for your customers, and for the people who use that building? We’ve put together a quick guide to the key benefits of using SiteWrap:
Get seen
The main benefit of using SiteWrap to brand your building is its sheer size and visual impact. Conventional signage is limited by a whole range of constraints including the size of frontage, positioning of windows and doors, shared occupancy agreements and even urban planning regulations.
SiteWrap enables you to brand the entire visible profile of your building should you so wish, transforming the building itself into a giant-sized advert for your business or organization. Compared to the cost of conventional large-scale signage and billboards, there’s no contest – SiteWrap is affordable, easy to install, and can help your building or messaging to get noticed even at a significant distance. In addition, it’s ideal for helping clients to locate your building or venue, and can even be used for wayfinding– for example, directing people to the nearest parking lot to your premises. Put simply, SiteWrap is a simple and cost-effective way to convey the most basic of commercial messages – ‘we are here!’
Sell more
SiteWrap is a great way to get your building, construction site or venue noticed – but once you’ve got people’s attention, why stop there? You can use SiteWrap to drive customers deeper into your sales funnel by providing them with the visual information they need to take the next step. For example, if you’re building real estate, you can use SiteWrap to advertise what’s coming, where prices start and how to make contact with the relevant selling or leasing agent. Running a hospitality business or sports venue? Use SiteWrap to advertise events, promotional rates and special offers. Maybe you’re operating a school or college – in which case, SiteWrap is a great way to let students know when your enrolment is opening, or even to advertise upcoming campus events and sporting fixtures.
Of course, SiteWrap is also a great way to leverage your built assets for paid advertising purposes. If you’ve got a piece of premium real estate, other businesses will pay good money to advertise on it – and SiteWrap offers a versatile, affordable solution that’s easy to install and replace as and when required, making it ideal for sponsorships and short term advertising alike.
Look sharp
As well as being a powerful marketing tool, SiteWrap is the perfect way to spruce up a less than beautiful building – whether it’s a construction site cloaked in scaffolding and temporary fencing, or an older building in need of a cosmetic facelift. SiteWrap is quick and easy to install, making it a simple and cost-effective way to transform the appearance of any building or site, giving a great first impression for building users and the wider public alike. Although temporary, SiteWrap is made from robust PVC, delivering excellent durability that looks good for months or even years.
Private & confidential
In built-up areas, privacy can be a real issue. From healthcare to corporate and commercial, it’s important that people’s privacy and confidentiality is safeguarded, and also that they feel comfortable and relaxed when going about their daily business. SiteWrap offers a fast and affordable solution to your privacy concerns, creating a one-way visual barrier that enables people inside your building to see out, while preventing passers-by from looking in. This has clear benefits for construction workers, who may not have the luxury of walls to shield them from the gaze of the general public, but also for buildings with windows that are overlooked from the street or surrounding buildings. In sports arenas, SiteWrap can be used to shield player areas and private viewing galleries, ensuring privacy for VIPs.
Improve safety
Construction sites in particular can be dangerous places, with equipment and supplies often being transported up and down high-rise sites using lifts or pulleys, and personnel working at height. SiteWrap offers a simple solution for improving site safety by creating a physical barrier against falling debris or dust, ensuring passers-by below are protected. SiteWrap can also be a great addition to stairwells, balconies and high-level viewing galleries, reducing the risk of trapped limbs or dropped objects such as phones and cameras, which can be extremely dangerous for people and vehicles below.
SiteWrap is available in a wide range of customizable sizes and configurations to suit any venue or building type. For guidance on the best fit for your building or project,
get in touch!